The Power of Astaxanthin

Astaxanthin (pronounced as-tah-zan-thin) is a super-powered vegan active ingredient found in red algae that occurs when algae is under extreme stress or harsh sunlight. It releases the active as a defensive response to help protect itself. So why do you need Astaxanthin based skincare in your life? Well, it turns out this powerful active also works in the same way to protect our skin and microbiome. So, in our skin, Astaxanthin protects from UV-induced damage and hyperpigmentation while also improving our skin barrier's function, moisture and texture. It literally does feed the skin.

Astaxanthin is 6,000 times more potent than Vitamin C (also more stable than Vitamin C), 5,000 times more effective than Vitamin E, 800 times stronger than CoQ10. It also promotes circulation and cell turnover which improves elasticity and the ability for the skin to retain moisture all while encouraging new cells to come to the surface and shine.